I know this is going to sound crazy, especially coming so close on the heels of Internet Brands’ purchase of the DG site, but I wanted to make sure communications was open and proactive and so I felt it was important to let you all know.
Though IB absolutely loves this site, when an offer comes along that is just too good to be true, you’ve got to take it. Such is the situation we were presented last week.
On their very successful experience of taking a somewhat isolated brand and expanding it to a broader set of entertainment media (think Pirates of the Caribbean moving into theaters) , The Walt Disney Company, owner of A Bug’s Life, has decided to broaden their audience in the hopes of revising that brand. As they looked around the Internet for a potential platform they felt that DG, with its huge bug files and plant files, was the perfect place.
Though I can’t disclose the amount they’re paying, suffice it to say, we couldn’t pass it up.
Disney is a great place. They own The Magic Kingdom and the Happiest Place on Earth. I really don’t know what exactly they have in store for DG, but I am absolutely sure you will be placed in good hands (they may only have 4 fingers, but they’ll be good).
It’s been a true pleasure getting to know you over the last couple of months and I wish you all the best.
Three cheers for Flik!
Michael
