WoodPecker, Tomato-head?

Some how I thought local people may have referred to this as 'Tomato-head' woodpecker, I believed I've seen redbelled woodpecker. But this fella's head, his whole head is all red, and not just as the cap on the redbellied that I can remember. Please help demystify this for me. Who is he?

Red-headed Woodpecker

http://davesgarden.com/guides/birdfiles/adv_search.php?searcher%5Bcommon%5D=red+headed+wood+pecker&searcher%5Bbirdorder%5D=&searcher%5Bfamily%5D=&searcher%5Bgenus%5D=&searcher%5Bspecies%5D=&Search=Search&searcher[common]=Red-headed%20Woodpecker

Here it is:

How wonderful! So now I've 3 different types of woodpecker, the downy, the redbellied, then the redhead. Thank you.

And the Downy's and Hairy's look so much alike that you may have both of them. I can only see the difference with binoculars.

I'm off reading about them. Thanks JuneyBug. :-)