Dana, are you referring to this plant?
http://davesgarden.com/guides/pf/go/90/
The flowers are gorgeous, but, unfortunately, you would be wasting your money on the seed. B sanguinea comes from cool mountainous regions of South America and does not tolerate heat. It will not bloom in temperatures above 72º. The whole plant can literally collapse and die overnight. It thrives in only a few places here in the US. The weather has to remain cool all year, yet not dip much below 32º and then only occasionally.
I tried seed several times. They germinated well. If started real early in the year, they grew into sturdy 1 foot plants by April. Then I would start losing them at the first sign of heat. Once the temperatures reached 80º and above, they all died. Once I did manage to nurse one along until September when it finally gave up the ghost.
If you want to grow Brugs from seed, several hybridizers sell their seed at the MarketPlace. The advantage of buying from them is that you can be sure you are getting the crosses listed. With e-Bay, you have to be careful and know the seller. The seed won't produce a red Brug, but your chances of succeeding are much greater.
When starting seed, start with sterilized soil. I've started seed in potting soil right out of the bag and had seed germinate, but not all seeds do. You raise the germination rate if you start with sterile soil. I have the worst luck with Jiffy pots. It's difficult to keep the moisture just right. You can use sterile potting soil, coir, conditioned rockwool, paper towels, coffee filters or those pressed starter cubes commonly sold by nurseries. Just don't use the Jiffy pot types. You can either plant the seed individually or in a community pot. Just remember not to bury the seed as it needs light to germinate. Press the seed firmly into the soil so the bottom and sides of the seeds are in contact with the soil. Keep the humidity high.
