Any Thoughts on "WholeMeals" New Dog Food?

I just got an advertisement for "WholeMeals" in my e.mail today. I went and checked it out because it sounded and looked interesting. I'm wondering if any DG doggie lovers have tried this and what they think of it?...or if anyone decided not to try it because of nutritional reasons (or otherwise)?

http://www.wholemeals.com/?src=petp

One of the pluses of this food is that it's bone shaped and slows down the dog's eating pace. Our Doberdude swallows his food whole. We've tried putting a ball and other things in his dish to slow down his eating and it helps, but only a little. He's just a hog, that's all there is to it. Eating so fast gives him a lot of gas (ewww! I know), but I also think it bothers his digestive system because he has such a sensitive tummy. I think this could be just the thing for him...

What do y'all think? I may just give it a try.