selling a product via the ingternet

Rutland , MA(Zone 5b)

does anyone have real experience in selling perishable food items over the internet? as my rice ball business is still in the early stages (but increasing) i would like to look way ahead to selling them over the internet.
i know about web sites etc. but i am concerned about shipping etc. i know i will need dry ice and special packaging
and all the rest. what i'm looking for is someone with this type of experience so i can get some real info. when i tried the internet all i found were people trying to sell me books on how i can make a zillion dollars if i send them just 29.95 for there can't miss experience.
if anyone has this experience i would like to hear from you especially how you went about shipping your product.
thanks

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