Common name: Fan Flower
Family: Goodeniaceae
Genus: Scaevola
Species 'Mauve Clusters'
Plant Link: http://plantsdatabase.com/go/54027/
George4tax: This picture sparked my interest, so I checked it out in the PDB, then on the web: Here's an interesting site: http://images.google.com/imgres?imgurl=uga.ovationsoftware.com/annuals/images/Scaevola.jpg&imgrefurl=http://uga.ovationsoftware.com/annuals/annuals.asp&h=479&w=640&prev=/images%3Fq%3DScaevola%26svnum%3D10%26hl%3Den%26lr%3D%26ie%3DUTF-8%26oe%3DUTF-8%26sa%3DG
Is Mauve Clusters the cultivar name? Sounds like these are relatively new on the market, but real performers. Of course the article I was reading was from 2001.
Found another site that lists 'Mauve Clusters': http://images.google.com/imgres?imgurl=www.australianplants.com/images/scaevola.mauve.clusters.jpg&imgrefurl=http://www.australianplants.com/plants9.html&h=347&w=521&prev=/images%3Fq%3DScaevola%26svnum%3D10%26hl%3Den%26lr%3D%26ie%3DUTF-8%26oe%3DUTF-8%26sa%3DG
Check out http://www.montereybaynsy.com/S.htm for Monterey Bay Nursery - about 1/2 way down under Scaevola is "Mauve Clusters" which I assume to be a species rather than cultivar. The site says:mounding to trailing evergreen perennial, deciduous with frost and resprouting from stolons. Bright green leaves form a dense mat. Light mauve purple fan flowers to 3/4" wide cover the plant in spring and early summer, with scattered bloom at almost any time. To 1' tall, 3' wide. Sun to part shade, little summer watering. UC Santa Cruz.
I'll beg to gently differ here - it's most definitely a cultivar name. Working on the PDB, I've had to become pretty familiar with taxonomy rules, and as I understand them...
Species names (or epithets) are never capitalized as a proper name, never enclosed in quotes, and are nearly always a single word (occasionally they are in a hyphenated form, such as pes-caprae); and are presented in a latinized form.
It may be a cultivar of S. aemula, but more likely, I'd guess it's a hybrid. I can take care of tweaking the entry :)
Nice photo - I've been a fan of Fan Flowers for a long time, and this one looks more interesting still. I hadn't heard of this introduction - now I'll have to add it to my list of things to look for next spring!
Further searches reveal it to be an Australian native listed at http://jcsmr.anu.edu.au/~gfq213/sgap/database/all/Scaevola.htm and http://nativeplants-canberra.asn.au/extras/PlantList.htm Although I have found two nurseries listing it as scaevola aemula 'mauve clusters'. My Sunset Western Garden states "flowers are smaller and stems less fleshy than those of S. aemula"
Horticopia http://www.hortpix.com/pc3904.htm does list it as a cultivar. So I will leave it in your capable hands to repair my faux paw :-}
Yes, it's pretty confusing the way it is listed. On the site you hyperlinked, George4tax, Mauve Clusters was listed as in indented paragraph after S. aemula, Fairy Fan Flower. I spent some time today looking this up, and it was pretty hard to pin down. Whatever the case, it's a plant I'd like to try as an annual in baskets.